Metro Istanbul and Pegasus Airlines have signed a station naming rights agreement.
Metro Istanbul, a subsidiary of Istanbul Metropolitan Municipality (IMM), and Pegasus Airlines have signed a contract for the naming rights of Sabiha Gökçen Airport station.
Metro Istanbul, a subsidiary of Istanbul Metropolitan Municipality (IBB), and Pegasus Airlines have signed a contract for the naming rights of the last station of M4 Kadıköy-Sabiha Gökçen Airport Metro Line.
The duration of the agreement is 3 years.
Özgür Soy, the General Manager of Metro Istanbul, stated that "After the pandemic, which caused significant economic difficulties in the public transportation sector, all leading metro operators in the world focused on increasing their non-transportation revenues. The main sources of these revenues are real estate, commercial space, and advertising/sponsorship revenues. We have made important strides in increasing our commercial space revenues in recent years. The naming rights agreement with Pegasus is a different and new step added to these efforts. According to the contract we signed, the last station of our M4 Line will be called 'Pegasus-Sabiha Gökçen Airport Station' for 3 years."
Güliz Öztürk, CEO of Pegasus Airlines, said: "As Pegasus Airlines, we believe that transportation by air should be easy, accessible and affordable. For this reason, we attach importance to the ease of transportation to Istanbul Sabiha Gökçen Airport, where we have carried out a large part of our flights for about 18 years, and from Sabiha Gökçen to many points of the city. The subway station here is named after us, so it is very valuable for us."
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